Wednesday, 12 October 2016

Performance and Narrative


Performance

Performance is where in the music video it consists of mainly the artists performing. 
Beyonce's 'Love on Top' is a good example of this as it shows all the artists continuously performing their dance or song routine with no narrative or secondary scenes. (It is similar to the pre- A ha music videos in this aspect)
Instead of narrative it purely focuses on the performing aspect.
It's not that popular as audience's would not be able to engage with the song or video as well as there's no narrative to invest in.

https://www.youtube.com/watch?v=Ob7vObnFUJc




Narrative

A Narrative music video follows a story line. The two types of story narratives that can be in a music video are Linear and Non-Linear.
A linear narrative follows a certain story where a Non-Linear doesn’t. Most modern music videos use both types of narratives, usually a Non-Linear narrative to represent an ambiguous dream sequence or thought process
Katty Perry’s ‘Thinking of You’ is an example of a linear narrative with a story from beginning to end.


https://www.youtube.com/watch?v=wdGZBRAwW74


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