Evaluation

My media products are my two ancillary tasks (A magazine advert and digi-pack) for a final music video based on the song 'Cops and Robbers'.
If you've been following my blog for the last few months you will have seen all the stages of research, planning, and production of these products.
And now it's time to reflect back on my work to evaluate it and see how well I think of it.

The four main points of evaluation I shall be asking myself are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

2) How effective is the combination of your main product and your ancillary tasks?

3) What have you learnt from your audience feedback?

4) How did you use media technologies in the construction of and research, planing and evaluation stages?

Final Magazine

Final Digi-pack

Magazine Research

Unlike a Digi-pack, a magazine advert is a lot more familiar in popular culture as a predominate and current form of media.

But most are probably unaware of the individual segments that make up a magazine cover as seen above, there are many parts that make up the advert.

 

The main aspects of a magazine advert are:

Song/ Cover title- The album or song the page is advertising

Main Image- Typically featuring the main artist or band

Artist name & Release Date

The release date• Album/Song title• Image of album cover• Artist name• Information about album• Where it is available to purchase• Record label logo

Digi-pack Research

What is a Digi-pack?

A Digi-pack is a type of packaging for CDs or DVD's, normally with an outer packaging made from cardboard with the inner being made from plastic. They are normally used on special edition album releases. They reached major popularity in the early 2000's as artists started more commonly using them but have possibly seen a decline in popularity due to online platforms like you tube and I tunes that make it possible for artists to cheaply distribute their product to millions with little financial investment.

Above is a typical design for a Digi-pack, usually with the same measurements and layout.

The 'front' and 'back' panels are usually the main focus as folded up and packaged, they are the two sides a potential costumer will see. The inside panels are more stylized and decorative, while also giving us extra information that may have been to much to fit on the back like song lyrics.

Front Cover

This normally was an eye-catching illustration or picture relating to the songs within, embodying the mood and tone of the product.

The title of the song or album, followed by the name of the band or performer are also on the front too.

Back Cover

The back usually has the track list, record label, a barcode and  extra information about copyright, ownership and trademark. 

Inside Panels 

The inside panels, like mentioned before are deigned to immerse the consumer evermore into the song and tone of the pack. This is normally done with more artwork. And most importantly, if the pack is a single song release then the insides may contain the lyrics to the songs to broaden the content of the product, and to give the listeners the ability to follow along to their favorite new songs.

Digi-pack and Magazine Advertisement

So now that I have finished filming and producing my music video, it's now time to evaluate and produce advertisement for my final product. 

The evaluation will come in a slightly later set of posts, but for now I'm going to look at how professional producers of similar forms plan and produce their products. The two advertising formats I'm going to produce are a Digi-pack and a front cover of a Magazine.

In the next few posts I'll be looking at how professional's format and design these products and then after extensive research I'll design my very own.